The Role of Business Analytics in Corporate Social Responsibility
Introduction: Corporate social responsibility(CSR) is one of the founding blocks for business strategy in many organizations in today's highly dynamic business environment. In particular, businesses are no longer operating strictly for profit but are increasingly pressured by their desire to have a positive impact on society and the environment. The leading enabler behind this form of transformation within a corporation has been business analytics. Using data-driven insights, companies make informed decisions that are in line with broader organizational objectives. Intersection of Business Analytics and CSR: Business analytics is the art and science of analytical thinking in the application of data, statistical methods, and statistical models to make informed business decisions. This unlocks an organization's unknown hidden value in data to understand current trends and predict future outcomes. Applied to the field of CSR, business analytics equips an organization with powerful...